Red is the fashion trend of the fall-winter season, but we recommend bringing this color into your food choices as well! Tomatoes will not only blend in with your Max Mara ensemble, but will ensure that your skin stays young and beautiful.  


Why: tomatoes contain high amount of lycopene – a naturally occurring carotenoid 


What does it do: lycopene is a powerful antioxidant, that will fight hard to protect your skin from the UV damage; it will increase the skin’s elasticity by conserving collagen fibers and hence, will keep your skin looking young and wrinkle-free


Life-hack: go for the ‘processed’ version of this super-food, like tomato paste, sauce or even a soup - cooking, especially with olive oil, increases lycopene bioavailability several-fold


Alternative: supplements may be a good way to make sure that you are getting the right amount of lycopene every time and YOUNOM will definitely help you with that. Find out what your skin really needs to stay young and beautiful!    

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